Welcome to God’s own county!

Nicknamed as ‘God’s own county’ due to its outstanding natural beauty and unspoiled terrain, England’s largest and greenest county is opening its arms to the world for the biggest cycling event on the planet.
From the buzzing, cosmopolitan streets of Leeds, through the wild, untamed Dales past cobbled market towns and Cathedral cities, ending in industrial Sheffield. The first two stages of the race will take in some of Yorkshire’s finest countryside.

 

 

Ancient York

Yorkshire dales

Cosmopolitan Leeds

East coast

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Latest news...

British Appetite for Cycling at All-Time High

Since the astonishing success of British cyclists in last year’s London 2012 Olympics it seems us Brits just can’t get enough of cycling.

Research commissioned by Sky last year shows that half of non cyclists questioned were inspired to get on their bikes after the British team’s phenomenal success. Around 70% of those questioned who did not already had a penchant for being on two wheels, felt that British cycling performance at London 2012 would have a lasting positive influence on the country.

man cycling through town centre in cycle race

image by Martin Pettitt

The London School of Economics (LSE) carried out their own research at the end of last year and found that Olympic success has had a significant effect on people taking up cycling for fun and with their family. Over 8,000 new people had signed up to British cycling between last summer and the end of last year. Those motivated to go and watch competitive cycling also saw a spike, with 40% more people encouraged to visit a velodrome. For regular cyclists 56% more of them were inspired to join mass cycling rides such as the Etape du Dales which takes place in Yorkshire each year.

Wiggins going for another double

Not one to rest on his laurels Bradley Wiggins, winner of Le Tour de France, a London 2012 Olympic Gold and Sports Personality of the Year Award, is setting his sights even higher this year.

The relentlessly ambitious Londoner has reiterated to press that he will be looking to retain his title in this year’s Le Tour de France rather than play a support role for Sky team-mate Chris Froome.

bradley wiggins cycling in race

He will also be taking part in the Giro d’Italia which begins this Saturday and is classed as one of the world’s toughest races. Speaking to the BBC Wiggins said, “It’s a huge challenge, probably bigger than the Tour de France.”

This will be the fifth time that Wiggins has competed in the 3 week Italian road race, Giro d’Italia. In 2010 he finished in 40th place. However, looking at the successes of last year who can tell what this man might be able to achieve in 2013.